AI Writer

What the AI Writer does

The AI Writer generates personalized cold email copy that references specific signals for each lead. It's not a template with variables, it reads the actual signals for each account and writes copy that reflects them.

How personalization works

Signal injection

Before writing, AI Writer pulls the top 3 signals for the lead's company. These become the context for the opening line.

Example signal: "Raised $12M Series A on March 3rd, announced 3 new SDR hires on LinkedIn."Generated opening: "Congrats on the Series A, looks like you're building out the outbound team fast."

Tone selection

Choose from four tones:

• Direct: Short, no fluff, gets to the point fast
• Conversational: Warm, reads like a message from a peer
• Formal: Appropriate for enterprise or regulated industries
• Curious: Leads with a question, drives engagement

Merge fields

Standard fields available in all emails:

• {{first_name}}, Contact's first name
• {{company}}, Company name
• {{title}}, Contact's job title
• {{signal_hook}}, AI-generated signal reference (the personalized opener)
• {{pain_point}}, ICP-matched pain point from dossier

Generating copy

In the campaign step editor, click AI Writer. Select tone, confirm the signal context, and click Generate. You'll get 3 variants, pick one, edit, or regenerate.

Tips

• Always review AI output before sending, it's a first draft, not final copy
• Edit the signal hook to make it more specific if you know the company well
• Keep final email under 100 words for best response rates