The 5 strongest buying signals (ranked)
Funding round + hiring: Fresh money + building team = ready to invest
New VP/Head of Sales hired: New leader = new budget = new vendors
Competitor switch/complaint: Actively unhappy with current solution
CEO posted about pain point: Publicly acknowledged the problem you solve
Tech stack change: Modernizing infrastructure = open to new toolsWhen to act
- Funding rounds: Within 2 weeks of announcement
- Executive hires: Within 1 week (they're in "listening mode")
- LinkedIn posts: Within 24-48 hours (relevance is perishable)
- Hiring signals: Within 1-2 weeks of job posting
False positives
Not every signal means "buy now":
- Layoffs can mean budget cuts, not buying signals
- Tech changes might be downgrades, not upgrades
- Job postings might be replacements, not growth
Always check the dossier for context before outreach.
Daily signal review routine
Check signals with strength > 75 first (5 min)
Look for correlations (2 min)
View dossiers for top 2-3 accounts (10 min)
Send outreach for 2-3 accounts (15 min)Total: 30 minutes/day for a focused pipeline.