Percentage of recipients who reply (any reply).
Percentage of sent emails that result in a meeting. Track this yourself.
Revnox records reply and bounce outcomes, and does not compute a meeting
rate.
Dollar value of pipeline from outbound. This lives in your CRM, not here;
Revnox has no pipeline value and does not try to estimate one.
Signals detected → Outreach sent → Replies → Meetings → Deals
ROI = (Pipeline value × Close rate - Revnox cost) / Revnox cost × 100
Revnox has no published price yet, so there is no number to put in the
denominator. What the product does give you is the real cost side: spend
per lead and per campaign, itemised, with failed enrichments separated
out. Put your own provider spend in and the formula works; a worked
example with an invented price would only tell you what we wish it cost.
Every Friday, review: